GE Healthcare Launches Social Media Driven Cancer Awareness and Prevention Campaign

August 20, 2012

Today GE Healthcare launched a global competition on multiple social media platforms - Twitter, Facebook and Sina Weibo - to raise public awareness about cancer prevention.

Over the next six weeks, GE Healthcare’s “#GetFit” campaign will encourage people from all over the world to share their own health and fitness activities and what they are doing to help reduce their likelihood of developing cancer, a leading cause of death.

Find here all the information and images related to this announcement.

PRESS CONTACT: Allison Cohen, Corporate ( +972 547 299 742

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“Prevention and active participation in our own better health are the first steps in improving health outcomes. Leveraging the power of gaming and social networks to encourage lifestyles that can help prevent cancer isn’t just a good idea – it’s part of our original healthymagination commitment to bring actionable health content to consumers and our employees.

At GE Healthcare, we also believe that our fight against cancer requires an ongoing investment in innovation. That is why we made a commitment of $1 billion in dedicated cancer-related research and development. With even faster and more effective technologies, we can enable clinicians with the powerful tools they need to accurately diagnose and treat million patients.”

John Dineen, President and CEO, GE Healthcare